MasterCard renueva su imagen
MasterCard redesigned its image and revealed its new logo on Thursday July 14th. Now the symbol of the company is much more simple, the red and yellow colors remain the same, but the name of the company is written in a more contemporary font.”We wanted to emphasize the fact that MasterCard is no longer just a card product the future will be predominantly digital” said Raja Rajamannar, CMO of the company. “We feel comfortable the change is preserving the equity and heritage and yet leveraging off of that and contemporizing it to make ourselves more adaptable.”The new branding will be rolled out to the company’s digital payment service Masterpass by the end of July, and then phased into other offerings in the coming months. In some instances the company might use the graphic logo without the word MasterCard, since, according to Rajamannar, 81% of the global population can identify the brand just by seeing the red and yellow circles. The marketing expert highlighted that most consumers should be able to identify a brand by the look and feel of it and not by the written name. The company logo has gone through at least five renovations since its foundation in 1966 as Interbank.
