MERCADEO Versión en español
Mauricio Montenegro of Havas Media: In 2013 we set a company record for new business, both in Miami and worldwide
7 de enero de 2014
According to Mauricio Montenegro, head of marketing and business development at Havas Media, 2013 was a year of big changes that ended with excellent results for the group, both at the local and global levels. The year 2013 was a very important year in the history of Havas, after significant structural changes in the company and in the way we operate Montenegro told PRODU.The restructuring was based on the cohesion of individual business units reporting to the two big units, Havas Media and Arena Media, our two main media service networks on a global scale, with Havas Media the most important he said.Now the whole operation of what was a single digital unit is at the center of the companys operations. Which means that Havas Media now offers integrated service both offline and online, including all the digital specialty services like search, mobile, analytics, etc. Montenegro said.According to the executive, the new structure has significantly simplified their internal organization from the way it was before. Better still, a new company record for new business was set last year both in Miami and global.While in recent years Miami has been much more focused on Latin America, from last year onwards were going to be much more focused on strengthening the presence of our services in the Hispanic market, since it will continue being the fastest-growing segment of the American market and the one that will create the greatest opportunities for agencies prepared to offer a diversity of services Montenegro said.
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