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Mazda Shows The Passion Of Its Craftsmen And Designers
Liz Unamo| 1 de marzo de 2017
La iniciativa propone unir la pasión de los Takumi y la energía que aportan al diseño
Through a new series of spots for the Driving Matters campaign, Mazda intends to connect the passion of Mazda’s Takumi craftsmen and the energy they put into design. The new ads, which debuted this past weekend, share stories of the true masters -not actors- in their authentic work environments to capture the true essence of the process of developing new cars. “Mazda is fortunate to have such passionate Designers that consistently rise to the challenge of bringing the vision of our brand to life” said Russell Wager, VP of Marketing at Mazda North American Operations (MNAO). “This new series of advertising spots allow us to highlight the real-life people that put their heart and soul into designing vehicles for the wants and needs of our customers.” The advertisements, which were developed as short-form documentaries, will be part of a collection of longer-form films that more deeply depict what makes Mazda, the people behind the company, and the vehicles it develops so unique. The first spot in the series, called Oneness, features Masanori Minamisawa, the actual craftsman who led the exterior design team for the all-new MX-5 Miata RF. Minamisawa describes how music has elevated his role as a designer for Mazda. Oneness began airing across major TV stations including ABC and NBC, cable and sports stations and on digital media platforms from February 27th, until March 26th, 2017. In-cinema advertising will begin later this week. The next spot in the design series will debut in alignment with the launch of the all-new Mazda CX-5 in early April 2017.
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