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McCann Worldgroup Names Alex Lopez President & Global Chief Creative Officer
Liz Unamo| 1 de octubre de 2021
Alex Lopez Nike
McCann Worldgroup announced that Alex Lopez will join the network as President & Global Chief Creative Officer. Lopez arrives from Nike, where he held several global leadership posts, including Vice President, Global Marketing, Men’s Creative Director at Nike and Co-Founder and Global Head Of Studio at Waffle Iron Entertainment.The addition of Lopez is the next key move in McCann Worldgroup’s expansion of how creativity works across every level of the network’s global business operations.”We are looking at a broader future and what it means for us to be a leader in the business of creativity,” said Bill Kolb, Chairman and CEO, McCann Worldgroup. “Bringing Alex on board allows us to redefine the role of global chief creative officer and sets us on a path to help our network, and our clients, plan an even greater creative future for their brands and businesses. It will define how we do business, what the future of integrated marketing looks like, and how we measure our success.”Lopez is one of the most accomplished and awarded brand marketers and creative storytellers in the world of consumer marketing. He has defined, differentiated and activated consumer engagement for the Nike brand, shaping its positioning and messaging, driving enterprise-wide alignment, and leading teams around the world to best-in-class execution, for more than 20 years. Lopez has worked at the leading edge of evolving how Nike connects with consumers both at scale and on an individual basis, through traditional channels, existing digital channels and the latest, emerging technologies and platforms.
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