McCann Worldgroup names Luca Lindner as president

Since late 2012, Luca Lindner has been McCann’s president for the Americas, Middle East and Africa. From that position he undertook a leadership role in the supervision of global capabilities for clients and developed resources for specific tasks, such as the global XBC team for MasterCard.Harris Diamond, CEO of McCann Worldgroup, says that “Luca is a true globalist and has established himself as one of the industry’s most experienced multiplatform and global marketing leaders. He has been a key architect behind the success of McCann”.Lindner joined McCann in August 2004 as CEO of McCann Mexico and deputy regional director for Latin America and the Caribbean, after which he rose the following year to the position of regional director. Before entering McCann, he occupied the post of vice chairman of Leo Burnett EMEA and was president of Burnett’s Fiat Coordination Center.Says Lindner, “Increasingly, whatever the market or the category, local or global, brands need three things to succeed: Integrated strategic leadership, multi-platform creative ideas and smart deployment to reach their consumers. As a result, brand marketers have greater need to balance global scope with local know-how, a combination where our worldwide network and business units have unmatched experience and expertise”.