McDonalds Hero
Astronauts. Teachers. Award-winning playwrights. Executives. Small business owners. 1 in 8 Americans have one thing in common: the experience of working at a McDonald’s restaurant (just think… that means 1 in 8 Americans have been trusted with the World Famous Fries). Whether their career continued within the Golden Arches or beyond, McDonald’s is celebrating both former and current crew members who make up this diverse community with the launch of its new “1 in 8″ initiative.”For 1 in 8 Americans, the McDonald’s restaurant experience offers critical life skills and creates opportunities for meaningful work and connections,” said Tiffanie Boyd, Senior Vice President & Chief People Officer at McDonald’s. “Formally bringing this group together will give past and present crew members alike the chance to continue growing, building their networks and celebrating the special community they represent.” The 1 in 8 initiative is shining a spotlight on the spectacular people that make up the Golden Arches. For the first time, McDonald’s is featuring a cast entirely made up of restaurant crew in its creative campaign – highlighting real stories and real people from local restaurants across TV spots, social media, and digital content.
