Livia Guffanti y Jérôme Alby de Mediatoon Distribution
MEC’s Innovation and Consumption team presents its document A to Z where it summarizes the most outstanding facts in digital, content and technology, that intertwine with the world of advertising and marketing; ranging from voice assistants, interactive videos, virtual reality, podcasts, drones, all the way to creative content, this alphabet allows a general scope of what stood out in 2016.Following are a few letters: A – is for Amazon and its tremendous leadership, thanks to the AI assitant Alexa and Amazon Go. B – Is for bots. All the bots: shopping bots, celebrities, customer service bots and special stores for bots. C – is for content and brands like Marriot that have jumped on the creative content bandwagon. D – is for drones, which have finally started taking flight thanks to companies like Domino’s and Disney. E – is for the massive amount of hype that surrounded the Election, but we’re not here to talk politics! F – is for Fake News, especially on Facebook as it turns to crowdsourcing to fact-check and fight the fraud, even stating they fine any false articles. To read the details, download the presentation here
Diario de Hoy
Noticias relacionadas (4)
15 de diciembre de 2016
Informe MEC Spotlight On: Las marcas inteligentes alinearán sus pagos digitales
5 de diciembre de 2016
MEC lanza campaña para contagiar actos de bondad en diciembre
15 de noviembre de 2016
MEC presenta su informe Spotlight on driving programmatic excellence