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Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads
Liz Unamo| 21 de julio de 2020
Shutterstock y Microsoft
Shutterstock announced an API integration with Microsoft Advertising. The first application of the integration provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network, their programmatic native advertising offering.Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Advertising user interface, allowing them to create beautiful campaigns faster than ever and without having to leave the ad creation workflow. The new Shutterstock images feature was initially piloted in a closed beta program. Following a highly successful beta, the feature is now available to advertisers in the U.K. and the U.S and will expand to other markets later in the year. The high-quality native placement ads are served across Microsoft owned and operated sites including MSN, Outlook.com and Microsoft Edge, and on select premium publisher partners such as CBS Sports, Everyday Health, Fox Business, the Atlantic, Apartment Therapy and Reuters.”Against the backdrop of a rapidly changing environment, businesses of all sizes are strapped for time and budget and looking for ways to remain top-of-mind with their audience,” said Stan Pavlovsky, CEO of Shutterstock. “Microsoft’s suite of advertising offerings empower businesses to increase ad relevance and deliver targeted visual messages that achieve their marketing goals.””Our seamless integration with Shutterstock’s API allows us to give our customers additional resources during this unpredictable time. By providing access to commercially licensed images for use within Microsoft Advertising campaigns, we are enabling advertisers to easily and effectively deliver top-performing ads that resonate with their target audiences,” said Haily De La Cruz, Senior Program Manager at Microsoft Advertising.
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