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Miller Lite Is Turning Bad $#!T Into Good $#!T
Liz Unamo| 9 de marzo de 2023
Miller Lite Female Brewers
There’s no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? By dividing women as consumers, objectifying them in their ads, and frankly, putting a lot of bad $#!T out there.Miller Lite is announcing Bad $#!T to Good $#!T, an initiative creating fertilizer made from old sexist beer advertising that will be used to grow hops for female brewers. The beer brand is teaming up with producer, comedian, actor, and undeniable arbiter of good $#!T, Ilana Glazer, to help amend the industry’s sexist history of beer marketing and rectify the past. They’re turning the age-old, objectifying beer ads (aka bad $#!T) into good $#!T – literally.”This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer,” said Elizabeth Hitch, senior director of marketing for Miller Lite. “To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry’s $#!T while benefiting the future of women and beer.””Women are amazing and infinitely creative. I know women have been erased from building many industries from the ground up, and yet I was still surprised to learn that they were among the first beer brewers in history,” said Ilana Glazer. “After years of treating women like objects, the beer industry has an opportunity to shed more light on just how powerful women’s contribution has been. I’m inspired Miller Lite created the space for this reflection, and I’m proud to play a part in repping this step in the right direction. We really made some good $#!T together!”Bad $#!T to Good $#!T continues Miller Lite’s ongoing efforts to make beer more inclusive. This campaign was spearheaded by an all-female leadership team and continues the brand’s work empowering women in beer, as it did with 2022’s Mary Lisle cans, which celebrated the first female brewer in American history.”Last year, we launched our Mary Lisle cans to celebrate women’s achievements in beer,” said Hitch. “This year, we’re going further in our commitment to supporting the women who love beer and the women who brew beer, helping them make their own mark in history…and their own good $#!T.”
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