Mindshare and Shazam launch Audio+ so clients can get more value, greater ROI from the audio assets of their ad campaigns

The media agency Mindshare Worldwide and Shazam, the world’s leading media engagement company, announced the launch of Audio+, which will boost brand interaction and engagement with consumers by leveraging the audio assets of their advertising campaigns, a sound way to strengthen ROI.The program provides second-screen access to heighten the impact of the advertising and interaction with consumers.For clients of the agency, this is an opportunity to develop special audio-based strategies around the brand to obtain additional content, discounts in the cost of licenses and in the production of mobile experiences, exclusive access to consumer data including habits by segment, the chance for coproduction of playbooks and best practices, and a simple, quick activation.With Audio+, brands can obtain greater consumer engagement with paid media through the generation of new, second-screen media, as well as detailed information on the efficiency of the media.This initiative makes best use of a brand’s advertising resources by providing new, enriching experiences for users and value added for advertisers. All advertising campaigns can be activated through Shazam, which identifies in seconds any of a brand’s audio on TV, radio, or online video.