Multicultural audiences reaffirm their passion for the professional basketball league

The All-Star NBA is the ideal opportunity for basketball fans who can vote daily for their favorite players.With the stadium packed with talent from around the world, from Argentina to Australia, it is logical that the NBA has, unlike other sport leagues – a lot of followers. All of them, culturally and racially diverse.In fact, according to the Year report in media sports of Nielsen, during the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV, compared with white viewers, African Americans, Asian Americans and Hispanics.Although the public of NBA is mainly young, the increase in the amount of time spent watching American basketball league was driven by Hispanic groups and older African Americans of 35 years of age.In the last decade, while all fans spent hours watching the NBA, African Americans had an amazing increase of 63% from the 2003-2004 season.In the 2013-2014 season, Hispanics of 18-34 years passed on average 456 minutes watching TV games of the regular season, compared with 403 minutes 2003-2004, an increase of 13%. The average time spent by African Americans in the same age group increased by 56%; and whites increased 43% in the same season.For more information about the sports audience, download the latest report of {Nielsen; http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2015-reports/2014-ye-sports-media-report-february-2015.PDF}.