Nike’s #betterforit campaign captivates the audience in the electronic media

Imagine listening to women’s thoughts while they practice any type of exercise. Well that was the great challenge that Nike had when launching #betterforit, which reviews in a minute the monologues of several women in their struggle against their own doubts and insecurities when they are practicing a sport.The campaign, which was launched during the MTV Movie Awards, promotes the challenge that women have a good attitude towards sports. Statistics reveal that almost half of women abandon the sport midway and the spot encourages to continue and overcome those difficulties, be it to face a marathon or simply complete an exercise session at the gym.The ad ends with the phrase better for it, a tag that remarkably substitutes the ubiquitous “Just Do It” in this campaign. Inner thoughts has already touched viewer’s fibers, with a total of more than a million visits in YouTube, since it was uploaded less than a week ago.With this campaign, Nike acknowledges the importance of clothes for women, which has traditionally taken a secondary place in the company’s commercialization.