Omnicom is planning to launch a third media agency

After winning in the Procter & Gamble review, Omnicom Media Group is planning to launch a third agency network for which the multinational consumer goods company will be a privileged client. Although the firm didn’t unveil details, the move comes after news that P&G would award the bulk of its U.S. business to Omnicom Media Group, and another sizeable portion to incumbent Carat. While P&G is a massive win, it is also a massive conflict with some of the big brands the network already supports. A third agency creates a firewall and a new business hub, opening Omnicom Media Group up to business in categories that its existing agencies already serve. Omnicom Media Group is the Omnicom media agency that houses OMD and PHD, as well as specialist units such as Annalect and search group Resolution. PHD currently supports Unilever and SC Johnson, while OMD counts Clorox and Henkel as clients. In addition to packaged goods, the client portfolios span nearly every category, including QSR (McDonald’s), retail (J.C. Penney, Walgreens), consumer electronics (Apple), media (Disney) and pharma (GSK) among others.