Orcí Agency launches moving Honda campaign for Hispanics

Orcí, an advertising and marketing agency mainly focused on Latino consumers, announces the launch of a new digital proposal made to Honda and its product CR-V 2015.The campaign called Espacio para soñar (Space to dream), was conceived in order to communicate to parents the importance of creating a space in the day to allow their children to maximize their dreams. Accordingly, it was thought in the characteristics of comfort and spaciousness of the CR-V.Andrew Orcí, Orcí’s executive director, told PRODU that the main objective was to inspire the audience; not only to show the advantages offered by the Honda CR-V but to foster an ideal space for favorable encounters.The message is a subject of universal significance; however, it is primarily aimed at Latino parents in the US. Research has shown that Hispanic youth are optimistic about the future, together with the value of education and success; however, this is the group that is more likely to leave school at an early age. Therefore, Orcí wanted to create a commercial that spoke of the importance of time to achieve the goals.Espacio para soñar is a digital video on YouTube, Twitter and Facebook since last February 9th. The campaign features a TV commercial of 30″ and two additional versions of 60″ and 15″. The spots were directed by Bram Van Riet, and produced by Caviar.To watch the campaign visit {YouTube;https://www.youtube.com/watch?v=tu0RmNh3bGk&feature=youtu.be}.