Paypal launches the first global campaign of their history developed by Havas Worldwide

PayPal has a unique understanding of the way people think and use money, to launch their first global brand campaign of their history.The first aspect that the campaign underlines is that people now have more power than before to create new ways to be connected, to pay and make transactions in their own terms. The global brand campaign Strengthening people’s economy, was developed by Havas Worldwide and it will be broadcast by television, graphic media, digital media, billboards, experiences, social media channels and points of sale. The TV commercials will be launched first in Germany, the United Kingdom, Australia and the United States.“Strengthening people’s economy is a recognition of what our client should expect and demand from us: safe, simple and comfortable payment experiences that get them closer to what they want,” David Marcus commented, PayPal’s president.“Our goal was to give it a current, human and popular voice to a brand that makes wonderful things for ordinary people, instead of describing only the benefits,” Matt Weiss’s expressed, Havas Worldwide’s Commercialization global director.The new campaign goes beyond commercialization and shows a new brand identity and a Paypal logo update, with a more modern aspect mobile oriented. The new identity will start appearing in the products and in the communications in the different online PayPal channels.To watch some of the new commercials, click {here;http://bit.ly/PPEvideo}.