Pete Lerma from Richards/Lerma: Our Future is Multicultural and Digital

Pete Lerma from Richards/Lerma will be chairing AHAA’s The Next Generation Marketing Conference, that focuses in how the multicultural market is evolving together with an increasingly accelerated digital world to shape and influence how brands connect with consumers. The event will also be hosted by Isaac Mizrahi from ALMA, Marco Lopez from elemento L2 and Linda Lane-Gonzalez from The Viva Partnership. “Our future is multicultural, primarily driven by Hispanic growth… and our future is digital, demanding innovation from us all. No other marketing conference will address the multiple platforms and strategies needed to help marketers, publishers and agencies command this future by authentically connecting with multicultural audiences” said Lerma. The conference – that will take place June 12th-14th at the Palmer House Hilton in Chicago- will feature a variety of sessions, including hands-on workshops, case studies, panels and four keynote presentations entitled: Hispanics and Big Data; Today’s Most Powerful Digital Brands are Changing – What Does This Mean to Marketers; The State of the Hispanic Agency and Total Market, and Multicultural Marketing in Today’s Political Landscape.