MERCADEO Versión en español
P&G and its Brands Launch Capitanes del Futuro, a Free Hispanic Youth Leadership Initiative
Liz Unamo| 25 de septiembre de 2022
campaña P&G Capitanes del Futuro
To bolster their longtime commitment to and deep support of the Hispanic community, trusted P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders. Helping boys and girls 12-18 years old to embrace their Hispanic values as their superpower, Capitanes del Futuro will provide students free access to role models, resources, tools, and skills intended to open their minds, build their confidence, and help overcome structural barriers often found along the pathway to higher education.Parents, teachers, coaches and other mentors are encouraged to enroll Hispanic youth in the free Capitanes del Futuro program at: https://hispanicstar.org/capitanes. Registration provides students with access to inspiring educational videos and a multi-year curriculum consisting of both physical and digital courses intended to develop promising young Hispanic students into the future leaders of America. Active participation in the program will also unlock access to scholarships, apprenticeships, internships and more. “Capitanes del Futuro is another way we are powering the progress of Hispanic communities and equipping youth with tools and resources to become America’s future leaders,” said Marc Pritchard, Chief Brand Officer at Procter & Gamble. “Despite strong progress in high school graduation rates, only 56% of Hispanic students in the U.S. are enrolling in college, and more than half of them don’t graduate. These rates significantly trail their white counterparts and illustrate the importance of this broad mission. We invite others across the public and private sectors to join the Capitanes del Futuro collaborative endeavor.”
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