MERCADEO Versión en español
PM Publicidad conquers the Hispanic market with soccer sponsorships
Patricia Molina| 9 de abril de 2014
PM Publicidad conquista al mercado hispano con patrocinios de fútbol
PM Publicidad, a full service multicultural agency, unveiled a case history describing its strategy to make NAPA Auto Parts the official sponsor of the Mexico National Team, the Tri.For the U.S. Hispanic market, nothing draws crowds of fans nor sparks such passion as sports, specifically soccer. For that reason, PM Publicidad developed an aggressive marketing strategy of experience marketing, the No. 1 method for winning Hispanic consumers with its great power at influencing decisions to buy, and that is ever-present from point of sale and digital advertising to social media to the distribution of tickets for the games, crucial for the client in a World Cup year.PM Publicidad founded the NAPA Pure Quality Tour, with which it participates in the Fiesta del Futbol events at all the games in which the Mexico National Team plays during its U.S. tour of Houston, Miami, New York, Chicago and Dallas, with places set up for fans to have their pictures taken with the players and where tickets to the games will be handed out, winning in that way a big part of the market.We knew that experience marketing would have a key role for Hispanics and what better way to reach the target audience than with the sport they love said Eduardo Perez, president of PM Publicidad.Since soccer fans have their eyes trained on the 2014 FIFA World Cup in Brazil, PM Publicidad will keep bringing the passion home through Fiesta del Futbol events.
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