RG2: Without new talking points, without selling ourselves as small and without attacking the big structures

“We’re a creative and strategic agency that engages people with brands and cultural moments like nobody else, on all communication platforms. Simple,” says the presentation of RG2, an agency that started up in 2014.Its founders, Exequiel Rodriguez and Julio Grande Allende, wanted to make their talents available to a wide range of clients. “RG2 was born of a desire to start a business and have confidence in a country that nowadays attracts few people. We mounted this agency looking to offer the best work on the market” Rodriguez said.RG2 is based in Caracas, Venezuela. Its corporate image is represented by a bear called KO, which symbolizes dreams and creativity. “Our goal is to think up big ideas quickly and consolidate our operation in Venezuela by the end of 2014. The Venezuelan market is going through a crisis in which we see a great opportunity, that of being able to offer the best talent at affordable prices that can mean significant savings on investment” he said.They are currently working on a number of possibilities and have picked up as a client the national daily El Universal. However, the duo is not starting from zero – they have a solid reputation for works that have been honored nationally and internationally, including Es Hora de Moverse for Mitsubishi Motors, Lo Que Nos Gusta for Maltin Polar, and the Adidas commercial Kaká, a 2012 production backed by the Draftfcb agency that was the most shared video in the history of social networks in Venezuela.