MERCADEO Versión en español
SapientNitro Merges With Razorfish to Form SapientRazorfish
Manuela Walfenzao| 18 de noviembre de 2016
Alan Wexler será el CEO de SapientRazorfish
To answer to increasing client demand to transform their businesses to be digital-first, given the increasingly connected consumer and the changing competitive landscape, Publicis.Sapient, announced the merger of SapientNitro and Razorfish to form SapientRazorfish. The new entity is designed to better fuse the significant experience and technology capability across the two businesses. “By creating SapientRazorfish, and by implementing a more integrated management structure, we are combining the very best digital and technology assets in one combined unit” said Alan Herrick Chairman at Publicis.Sapient. “SapientNitro and Razorfish have been clear market leaders since the invention of digital. To now bring them together builds on the great success we have seen in many recent collaborations with clients.” The merger includes key management changes. Herrick will move to the role of Chairman at Publicis.Sapient, focusing on strategy and market development at the Publicis.Sapient and Publicis Groupe level. While Alan Wexler and Chip Register will become Co-CEOs at Publicis.Sapient, assuming responsibility for day-to-day business operations. Wexler will also assume responsibility for the newly-formed SapientRazorfish as CEO. Shannon Denton, currently CEO Razorfish, will assume the role of CSO at SapientRazorfish and will also head global practices for Publicis.Sapient. SapientNitro and Razorfish have, for many years, been the recognized leaders in digital and technology, including most recently when each was recognized in the sought after “upper right” quadrant in the Gartner Magic Quadrant for Digital agencies in 2016, the Forrester e-commerce Wave in 2015 and Forrester innovation Wave in 2014. The newly configured Publicis.Sapient will begin fully operating in the new model effective January 2nd, 2017, although management changes announced are effective immediately.
Diario de Hoy
Noticias relacionadas (4)
17 de octubre de 2016
SapientNitro y ADT le brindan apoyo a las madres con niños asustados por Halloween
30 de julio de 2015
Publicis Groupe reporta un incremento de 35% en sus ganancias