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Sizmek and BrightLine Make Interactive TV Ads More Accessible for Marketers
Manuela Walfenzao| 14 de marzo de 2017
Grether: El resultado de esto será publicidad profundamente personalizada
Sizmek announced a strategic partnership with BrightLine to help brands deliver engaging and interactive video experiences across all screens, including desktop, mobile, tablet and OTT platforms. This ad tech partnership aims at creating enriching visual messages for each screen-type, working individually with connected TV (SMART TV) providers to implement campaigns. “Media agencies, creative agencies and publishers have an economical option to reach audiences across screens with interactive video, going beyond the desktop” said Mark Grether, Executive Chairman at Sizmek in a company’s press release. “Together with BrightLine, we make interactive TV ads more accessible for marketers” he said. “Together with Sizmek, we now offer agencies and publishers a best of both worlds solution: world class, truly screen-optimized experiences for connected TV and mobile/desktop, integrated into a single workflow” said Jacqueline Corbelli, Co-Founder and CEO at BrightLine. OTT is the fastest growing source for digital video with 74% of households with an Internet-connected TV, according to The Diffusion Group. Other industry studies report that advanced TV ads delivered on OTT platforms have higher engagement metrics compared to traditional TV ads, including higher purchasing intent, higher brand recall and higher likeliness to recommend.
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