Snickers challenges consumers under the Super Bowl

Snickers launched a teaser on social networks thanks to BBDO NY as a small introduction of the spot intended to participate in the commercial reel that will compete in the Super Bowl.In this digital initiative, the traditional chocolate brand promises and challenges its followers that if the 20-second teaser reaches 2.5 million views on social networks before February 1st, Snickers commercial will be released before the start of the sporting event.The clever teaser leaves an open end, so the curiosity of users will probably allow Snickers challenge to be met.To watch the video, visit the official website of Snickers on {YouTube;https://www.youtube.com/watch?v=Q2iurDi8mrc&x-yt-cl=84503534&x-yt-ts=1421914688}.