MERCADEO Versión en español
State Farm announces the beginning of the program: Celebrate my drive
3 de agosto de 2014
Los adolescentes en particular, están conectados con la música de una manera importante
State Farm is offering teenagers who commit to be responsible drivers, the opportunity to lead a popular band to their city for a private concert this coming school year.As part of the State Farm Celebrate my drive program, the company has partnered with The Band Perry, to promote safe driving among youth in high schools across the USA and Canada.”The teen drivers safety remains as a major problem in this country and this program gives us a platform to spread the word and encourage safe driving in early teens behind the wheel. It is a privilege to partner with State Farm to create awareness of this important topic and we hope to help to save lives”.Last year, more than 6.3 million of safe driving commitments were made through this program.”Teenagers in particular are connected with music in a major way, so it only makes sense to partner with one of the biggest groups in country music to celebrate this new generation of teen drivers. As a leader in automotive safety, we felt Celebrate my drive has proven to be a positive way to help to educate young people and their parents about the safety of teen drivers,” Leif Roll, VP of Marketing for State Farm, said.
