Teads’ Eric Tourtel: Our goal is to become the largest video platform in Latin America

Eric Tourtel, general director of Teads of Latin America, spoke with PRODU about the adoption of the name Teads and a complete renovation of the brand identity. This news follows the successful merger that took place in March 2014 between Ebuzzing, the fastest growing supplier of technology solutions for video advertising in the world, and Teads, an SSP platform of video advertising management used by top publishers and advertising networks in the world.The change aims at creating a revolution in the industry of video advertising, with its innovative platform of SSP video that supports exclusive commercial formats of out stream video, including the exclusive inRead format. “We are investing heavily in Latin America to accommodate this rapid growth,” Tourtel said. With offices in Miami, Mexico and Argentina, the company plans to expand its offer through new markets in Latin America to meet the demands of buyers, sellers and consumers. Tourtel explained that Teads developed outstream video advertising formats, unlike instream video advertising, does not impose ads inside the transmission. Also, the executive added “We have created the world’s largest inventory of quality video by adopting the video platform SSP (Supply Side Platform) of Teads by major advertising publishers in the world,” he concluded.