Teads launches first outstream video accreditation program

Teads announced the launch of the first-ever outstream video accreditation program to equip brands with more effective methods for campaign planning under this format. “Due to the rapid growth of outstream video, the industry is now at a pivotal position whereby they need to understand the opportunities provided with this premium, user-friendly solution” said Bertrand Quesada, CEO of Teads. “As the inventor of outstream video, we are leading the charge to provide educational resources to the advertising industry which will help agencies maximize the value of this solution and ultimately help bolster outstream’s growth within the video sector.” The program includes training in how to read and evaluate outstream metrics compared to other video formats. The educational program can be accessed through a half-day training session and will result in an outstream video certificate. Unlike pre-roll, outstream format is a non-intrusive solution to position ads in order to attract consumers’ attention. According to a recent Teads survey, nearly 70% of brand professionals agree outstream will grow significantly over the next two years.