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Telemundo announces AT&T, Ford and State Farm to be official sponsors of La Voz Kids
6 de mayo de 2013
Telemundo Media announced a sponsorship agreement with AT&T, Ford and State Farm for the recently premiered music contest show La Voz Kids. The premiere drew more than 1.69 billion spectators, making it the most successful program in the networks history, according to recently published Nielsen figures.Were eager to work with these iconic marketers in this innovative multiplatform project, said Jacqueline Hernandez, COO of Telemundo Media, adding that advertisers are extremely interested in multiplatform. As part of the pact, AT&T will become the official voting partner for this demonstration of juvenile talent. And the winner of La Voz Kids will receive a recording contract with Universal Music and a cash prize of US$50,000 awarded by AT&T to help the winning kid pursue his or her studies.At the same time, Ford vehicles will play an integral part in every phase of the program. Hosts Daisy Fuentes and Jorge Bernal will drive the latest Fords to experience their new technologies on their visits to the homes of the contestants, while coaches will record encouraging messages for transmission to the youngsters over the Ford SYNC system. Ford will also contribute $25,000 to the winner plus a big surprise!On the show, State Farm will present the action in two branded auditoriums, one during the elimination rounds and the other in the competition finals, during which the leading contestants will be interviewed directly after performing to share their coaches advice.
