MERCADEO Versión en español
Toyota’s Juntos Somos Imparables Salutes Latino Achievement at Hispanicize 2017
Liz Unamo| 4 de abril de 2017
Mia Phillips, directora de Estrategia de Marca y Mercadeo Multicultural para Toyota
Toyota debut its Juntos Somos Imparables (Together We Are Unstoppable) community engagement series at Hispanicize 2017, the nation’s largest gathering of Latino professionals in digital content, marketing, journalism and entertainment.“Through this campaign, our hope is to encourage future generations to dream big by providing real-life inspiring stories and positive role models that uplift their communities” said Mia Phillips, Director of Brand Strategy and Multicultural Marketing at Toyota North America. “We are excited to honor the names of those how have served as an inspiration to the Hispanic community, a very important pillar of our brand.”Juntos Somos Imparables is aimed at celebrating those who have made a difference in the lives of Hispanics and have inspired them to succeed and reach their dreams. The campaign features an interactive art installation containing license plates that feature representative values of the Hispanic community such as “courage” and “perseverance.”
Diario de Hoy
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