Univision appoints Lincoln Lopez as Social Media VP and general manager

Univision Communications announced the appointment of Lincoln Lopez as VP and General Manager of Social Media. The announcement was made by Kevin Conroy, president of Digital and Development of the company.In this role, Lopez will lead a fully integrated social media strategy that will help audiences to engage and interact with Univision content across multiple media platforms.”Today’s consumer is looking for new ways to connect and share content they like through their media” Conroy said. “Lincoln is a strategic, innovative and collaborative leader with over 20 years of experience in digital and entertainment industries. His experience will help us further strengthen Univision’s position as a social innovator and drive our continued participation in all our platforms.””Univision is an extraordinary brand with a remarkable social footprint, I look forward to working with the great team we have, to continue promoting social engagement with the public and improve Univision’s ability to deliver innovation to consumers and partners,” Lopez added.Previously, the executive worked with Turner Broadcasting as VP of Social Media. He was responsible for operations in social media, digital marketing campaigns and analyzing strategies to support network programming. Before Turner Broadcasting, he worked as VP of Digital Marketing and Social media at MTV Networks.