Univision, Quaker Oats join forces to create Fuente de Energia, a digital lifesaver for Hispanic moms

Univision recently announced an alliance with the Quaker Oats brand, a subsidiary of PepsiCo, for the creation and launch of a new digital destination for Hispanic moms called Fuente de Energia (Source of Energy).Fuente de Energia is a new digital how-to program accessible on both online and mobile platforms, which provides Latino mothers with ideas, motivation and advice on how to keep their families well fed and fueled with the energy they need to succeed every day and overcome their daily obstacles.This digital mother’s help forms part of Univision’s Vida y Familia (Life and Family) section that is filled with original content that includes articles, recipes, photo essays, trivia challenges and personalized surveys, and which is updated weekly.The rollout begins this month and will continue until December with a series of original videos hosted by Mexican pop star, TV host and actress Jimena Gallego, who will share practical tips with Hispanic mothers about how to overcome common stress factors that stem from family life, work, the kids or other people.“We are pleased to work with Quaker to deliver an innovative platform that provides a daily source of energy and healthy inspiration to madres across the US” said Keith Turner, president of advertising sales and marketing at Univision Communications Inc“. “This investment underscores the value of the Hispanic mom to Quaker’s business”.