Warc 100: The World’s Best Marketing Campaigns and Agencies

Warc announced the 2015 results of the Warc 100, an annual ranking of the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. US-based agencies have strong representation throughout the rankings with Starcom MediaVest Group Chicago and 360i New York named the top media and digital agency, respectively. For the second year running, BBDO Worldwide was named the number one agency network, followed by Ogilvy & Mather Advertising and DDB Worldwide.The Warc 100 is a benchmark for commercial creativity, allowing organizations to compare their performance with their peers. To compile this year’s Warc 100 rankings, Warc tracked more than 2,200 winning marketing campaigns from 87 different competitions. It assigned points based on the awards won, then weighted those points based on the competition’s rigor and prestige in the global industry.Andrew Robertson, President and CEO of BBDO Worldwide, said: “Our goal is to be, and to be seen to be, the network that produces the most creative work that works best for its clients. The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it’s very very important. We aim to win it every year.”Topping the list of the best 100 campaigns was ‘Kan Khajura Tesan’, a campaign for Hindustan Unilever developed by Lowe Lintas and PHD in India. For more details visit {WARC; http://www.warc.com/}.