MERCADEO Versión en español
We Believers on being named Independent Agency of the Year: We aim to do better work year after year
Liz Unamo| 24 de junio de 2022
We Believers de Cannes Agencia 2022
We Believers closed the 2022 edition of the Cannes Lions International Festival of Creativity in triumph after taking three important honors: Agency of the Year, Independent Agency of the Year and Independent Agency of the Year on the Classic Track. The sought-after titles are based on the number of awards won during the five-day festival. The agency won prizes every day, taking a total of 15 Lions for two of its clients (Corona beer and Burger King) and for six different campaigns. “Being named Independent Agency of the Year means that what you believe in can happen. Every day that we worked since starting the agency we’ve thought that ‘if God wishes, some day whatever seems impossible could happen’ and what seemed impossible to us was making it into the top three. Honestly, we never dreamed we’d take first place. The dream was to be in the top three, but in that we did believe. This year it happened. What’s good is how much our people can do, because we also came in second against all other agencies. So that makes us want to keep doing better work one year after another,” said Gustavo Lauria, co-founder & CCO of We Believers. For Marco Vega, co-founder and president of We Believers, being located at the absolute top of the Independent Agency of the Year category obeys the group’s teamwork mystique. “It’s a creativity platform. In the end, what we did was to create the best atmosphere for creatives to come and do the finest work of their careers, while providing them with complete support, not just in selling their campaigns but in making things happen to help them keep their success growing. Agencies and creatives sometimes don’t think they can reach a global, worldwide scale. But in that we are believers, and we’ve been that for almost eight years,” Vega said.
