Xavier Turpin of Gravity: Involvement in this wide range of industries is an interesting new challenge

Xavier Turpin, who recently joined Gravity as VP of client services and strategy, will be focused in his new position on multicultural and diversity projects for a series of Gravity clients, including vehicle giant General Motors. “I’m excited about this new challenge, which allows me to help the agency provide outstanding service for important clients like General Motors” Turpin told PRODU. “It’s also interesting being involved with a variety of industries and other important clients, since Gravity is part of the Dentsu Aegis network.” During his more than 25 years of experience in the industry, Turpin has gained a deep understanding of the multicultural market. He was appointed as a member of the Circle of Leaders in Multicultural Thinking by the Association of National Advertisers (ANA) and was a revolutionary in the field of marketing for Dunkin’ Donuts. He has successfully led efforts in emerging markets for such firms as Corona Bellota, Fiskars, Makit, Vertis and more.