La conversación sobre inteligencia artificial en Cannes Lions 2026 mostró un giro claro: la industria ya no habla solo de su promesa tecnológica, sino de aplicaciones concretas y de cómo integrarla al trabajo creativo. Así lo señaló Álvaro Pastor, CMO de EXTE, en entrevista con PRODU durante el festival.
The conversation shifted to something its participants believe is irreplaceable: the human understanding of culture.
At a time when artificial intelligence dominates much of the conversation across the creative industry, the third edition of Latino US Day, held during Cannes Lions 2026, shifted the spotlight to something its participants believe is irreplaceable: the human understanding of culture.
