REEL DE ORO

Andrés Salmoyraghi is a young Argentinean director, who, thanks to a humoristic and hypercreative personality has earned an important place among Latin American and US advertising producers. His work has been acknowledged many times. In 2010 he won the first of his three Cannes Lions and since then has obtained numerous international awards, among which the Cannes Young Directors Awards 2012 and Gold in the Ojo de Iberoamerica, Wave, and El Sol stand out. He was also proclaimed best director in Argentina and second best in Iberoamerica in El Ojo de Iberoamérica 2013.His most recent pieces have been for Brahma, Mercedes Benz, Unilever, Directv, and Smirnoff. “What entertains me the most is to think up ideas. How to make the most of the script I am given, make it more film-like or with more impact. That is when I start to feel enthusiastic about what I have to do”, said the director.With a great variety of film resources and techniques, his works are remembered by audiences and give a fresh air to advertising. “To see what I thought up at that moment facing the script, after going through the complex process of filming a commercial gives me pleasure”.Salmoyraghi confesses that he works with the intention for things to come out as best as possible and with his work he “seeks to bring advertising closer to entertainment or art, which, as a whole is what makes communication”.He thinks that the most complicated thing about his work is what he cannot control. “Sometimes one thinks that it will all be as it is in your imagination, but at the moment of truth it is necessary to be very careful to be able to adapt to difficulties and setbacks that might arise and turn them into things that are in favor of what one thought and what is being told. This adaptation can be difficult and I think it is key”.Regarding his ideal client he said it is “important to work with those who are convinced of what they say and want to communicate”. For Andrés it is indistinct to do projects for the general or the Hispanic market, because he thinks there can be excellent proposals in both.He doesn’t have a single favorite film director, because he claims to have many, which is why it would be difficult for him to decide and make a list with the filmmakers he admires. “Anyway, I think those directors I admire prepare me to see their films in a better way. But actually what I admire is the films”. If I had to chose a film from the history of cinema which I would have wanted to direct, it would be One Flew Over the Cuckoo’s Nest.For the future, Andrés Salmoyraghi would like to continue learning and hopes the day never comes when he doesn’t anymore.Producer:Paraná Films, USAContact: {Sheila Suaya;sheila@paranafilms.com}T+1-888-9-PARANA (727262){Watch video;http://www.produ.com/publicidad/videos/index.html?Noti=9133}