REEL DE ORO

Roberto Aguilera is a Mexican director with many artistic sides. Since a young age he was linked to painting, scale modelling, acting and music. When he was barely 9 years old he saw the movie Star Wars and his life changed. At 16 he came into contact with filmmaking, and he was hired in the production company OMNI to make storyboards. Since then he had different positions in the film industry. He began as production assistant, international producer, post producer and then went on to assist great directors such as José Antonio Pratt and Carlos Carrera. In 2000, he made his debut as a commercial director and since then his career hasn´t stopped. All that experience grants him a comprehensive view of the business. Aguilera recently joined the Garage Films team and together they have great projects, among them, to create new content. “I am fascinated by serious and deep things. I would love to do more series, because I enjoy content very much. A few years ago I made a short film series for Quentin Tarantino and it was a great experience. On the other hand, I like cars very much and I am good at acting. I love working with actors, particularly in comedy. A client like Honda is perfect for me. In fact, we have been working together for years” he said. Despite his new interest for content, the filmmaker is grateful to advertising for all he knows. “If I win an Oscar, I swear that I will thank advertising. It has been my school, it gave me all the tools to learn how to film” he confessed. “I love advertising, but I think it´s sad that it´s so square, no one wants to take risks. I think that if art were the highest value for society, things would be different.”If I could meet any director in the world, I would choose George Lucas, “because that´s the man who changed the world. Star Wars was the film that changed everything. It´s 40 years old and look at where it stands. Nobody else has managed to do something like that, it´s amazing how much it has achieved, both in the plot as well as in the form”. Blade Runner is another film that has marked him. Among his clients are: Toyota, Honda, Jeep, Nissan, Mitsubishi, and Danone. “I would like to work with a client that tells me: Let’s make amazing content and who would bet on a director that went a bit further. Brands should always have web pages where they could gather all the content they produce and become generators of a valuable cultural heritage”.Throughout his career, he has achieved multiple accolades. One of the most important was the award he received, together with the consecrated directors Guillermo del Toro, Alejandro González Iñarritu and Guillermo Cuarón, from the Mexican senate, for the international success of his short film 9 y 20. The filmmaker is also acknowledged internationally for his scale models. “I am very devoted to scale modelling. In advertising I only have a bit of that, due to time and budget. Figure modelling allows me to do what I can´t in advertising. I can spend years working on a scale model”. Currently, he is leading a project in collaboration with 36 countries, to build a miniature scale museum of World War II.His next projects are 20 shortfilms on social awareness that he is attempting to sell to the Mexican government. “I want to make a massive campaign on values in a country that is falling apart, precisely due to lack of values” he explained. Eventually, what he would like to do most are installations and films. “I go to modern art museums and I come up with wonderful ideas”. Production Comapny:Garage Films, USAContact: {Fermín Vilanova;fermin.vilanova@garagefilms.net} T +1-310-396-7190{Watch video;http://www.produ.com/publicidad/videos/index.html?Noti=9999}