TELEVISIÓN Versión en español
DISH names The Richards Group its new creative agency of record
Liz Unamo| 13 de marzo de 2018
dish
DISH today announced it selected The Richards Group as its new creative agency of record. The Dallas-based Richards Group was chosen following a comprehensive agency review.”The Richards Group brings to the table a history of successful campaigns, breakthrough creative and a unique set of capabilities necessary to take the DISH brand forward” said Jay Roth, CMO and senior vice president of DISH. “Throughout the agency review process, DISH and The Richards Group discovered natural synergies between our two founder-led organizations, and we’re eager to bring the results of this partnership to market.”The pay-TV category has historically generated low customer satisfaction that DISH has been working to confront. Last year, Roth kicked off the company’s “Tuned In To You” promise with a campaign called “The Spokeslistener.” Each of these spots illustrates the common frustrations experienced by pay-TV customers and the solutions offered by DISH.Reflective of progress made, DISH was recently ranked #1 in customer service nationally by J.D. Power. DISH earned the highest numerical score for customer service among national TV providers in the J.D. Power 2017 U.S. Television Service Provider Satisfaction Study.*”We’ve learned that people appreciate the customer-centric approach that’s inherent at DISH and brought to life by the Spokeslistener,” said Roth. “We see the Spokeslistener being an element of our marketing program moving forward, as The Richards Group helps us drive the ‘Tuned In To You’ message into our markets.”
