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Víctor Kong of Cisneros Interactive: Cisneros Media Will Be Creating Commercial Contents for Facebook’s Clients
Aliana González| 26 de enero de 2017
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Víctor Kong, President of Cisneros Interactive said that Cisneros Media is being trained by Facebook to create a factory of commercial contents. “All our clients of the region will be able to use Cisneros Media services to customize, adapt and optimize their TV spots for Facebook platforms” he explained. Last November reports said that Cisneros Interactive -digital division at Cisneros-will be the official reseller of Facebook in Bolivia, Ecuador, Paraguay and Venezuela. According to Kong, an effective video for Facebook has to be shorter than a TV one, it’s usually soundless at the beginning, and the message must be there at the opening. Most users are mobile, so TV spots must go through adaptations in order to work better in Facebook. “Is incredible how Facebook generates real results for companies, which can be measured. We’re helping businesses in the strategy, in how to optimize purchases in Facebook, and due to Facebook’s training, we have the best practices of the market” Kong said. They expect to grow in Brazil in 2017, he said. “We are established in Brazil, this could be the year of growth also in the Hispanic market, and additionally we’re opening to these new countries with Facebook, which are countries where we didn’t have operations before and where we will have a strong position. 2017 will basically be the year of growth and consolidation of our business.”
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