U.S. HISPANIC
2015 NATPE| Content First Market & Conference will take shape under the banner theme Content Without Borders
Maribel Ramos-Weiner| 19 de septiembre de 2014
Rod Perth, president and CEO of NATPE
More than 5,000 industry leaders spanning across all areas of the media business will descend upon Miamis Fontainebleau Resort for the 2015 NATPE| Content First Market & Conference, taking place a week earlier next year from Tuesday, Jan. 20 through Thursday, Jan. 22. Committed to serving as a catalyst in the content revolution, NATPEs 2015 conference will take shape under the banner theme Content Without Borders, NATPE president and CEO Rod Perth announced this week. At no time in our industry has there been as much change as we are experiencing today. All of us are recalibrating how we monetize content because technology continues to improve access to new platforms. Advertising will continue to drive monetization because audiences are being measured no matter how or where they watch. Our business is increasingly interdependent, and past silos between new and old media are disappearing. One constant remains, which is that fresh ideas and great story telling from every corner of the globe are at the core of how we use new technology by keeping audiences engaged. Our business truly exists without borders, says Perth.
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