U.S. HISPANIC
Applicaster: We were selected to be the platform for new beIN SPORTS OTT in the US and Canada
Maribel Ramos-Weiner| 28 de octubre de 2022
Laura Tapias de Applicaster
The new beIN SPORTS OTT for the US and Canada will be on the Applicaster platform. “It will be a totally flexible project where they will be able to promote all their sports events without need for codes, engineers or additional budget, which is very refreshing for them taking into account where they came from. In Canada it will continue to be under subscription and in the US it will continue to be authenticated with the cable operators,” said Laura Tapias, VP of the Americas at Applicaster.
Tapias indicated that with the addition of beIN SPORTS as a client, Applicaster has been able to strengthen the sports vertical together with Claro sports. “What we launched for the Olympics in 2021 and with BKFZ (Bare Knuckle Fighting), The Vikings of the NFL, the Canadian Hockey League. We are very happy to offer now a project like beIN SPORTS in the region”.
“What Applicaster’s platform provides is the flexibility that a streaming service has over what it was like to program in the past on traditional TV. Especially sports that have many live events, preseasons, postseasons, pre-games, post-games, the need not only to update that image in the carousel box, but to be able to make a more engaging user experience totally different each moment and event of the year. The platform will have premium linear channels in English and Spanish and content on demand,” explained Tapias.
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