Azteca America names Ivonne Reyes general Sales manager of Dallas Station

Azteca America announced that Ivonne Reyes-Flaherty, a seasoned senior executive with 28 years of industry experience, has joined the network as general Sales manager of Azteca Dallas 55, KAZD. Reyes-Flaherty will report to Susan Kretschmar, general manager, Azteca Dallas.

“Ivonne is a proven leader with a deep understanding of the Hispanic media market. Her extensive experience and relationships will help solidify and further expand Azteca’s position as a valuable media partner in the Dallas market. Furthermore, Ivonne’s ability to lead a team and spur growth are valued qualities as we continue to bolster Azteca’s station group throughout the U.S,” said Kretschmar.

Reyes-Flaherty joins Azteca from Edmunds.com, where she served as Inter-Regional Account executive since 2015.