U.S. HISPANIC
Azteca and Cisneros Media Distribution partner with AfricaXP to launch telenovela channel Romanza+Africa
Maribel Ramos-Weiner| 8 de abril de 2014
Marcel Vinay Hill, VP of International Sales at Azteca; Craig Kelly, founder and CEO of AfricaXP; and César Díaz, VP, Cisneros Media Distribution
Azteca and Cisneros Media Distribution (CMD), two of the worlds most prominent producers of telenovela programming, in partnership with digital content distributor AfricaXP, announce the launch of Romanza+Africa, a new channel targeting English-speaking audiences in the African continent. Romanza+Africa is home to some of the most successful telenovelas of recent years, offering the very best in original programming from both Cisneros Media Distributions and Aztecas vast catalogues. The standalone channel is available through AfricaXPs multiple digital distribution platforms. This unprecedented partnership with Azteca and AfricaXP reinforces our presence in Africa, a market where our proven telenovelas have performed well through the years, amassing a loyal following. Now with the launch of Romanza+Africa, the telenovela genre will be at the forefront of the many audiovisual entertainment options available in the African market. Its definitely exciting!, stated César Diaz, VP, Cisneros Media Distribution. With over 3,000 hours of English-language programming, the channel will commence with Aztecas dramatic series Catalina and Sebastián and Cisneros Media Distributions novela Secret of Love. Other titles to follow include CMDs The Woman of My Life and Yearning for Your Love, to name a few. We are delighted to partner with Cisneros Media Distribution and AfricaXP to deliver high quality programming to viewers in the African continent. Telenovelas have become very popular in the region in recent years and through a dedicated channel such as Romanza+Africa we will give fans instant access to a vast library of great content. We are excited to be a part of this new venture bringing greater entertainment to this growing market, commented Marcel Vinay Hill, VP of International Sales at Azteca.
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