U.S. HISPANIC
Canal Once Mexico: We are facing the biggest technological challenge television stations have ever had: digitalization and multiscreen
Maribel Ramos-Weiner| 12 de marzo de 2015
Enriqueta Cabrera, director
It is Canal Once´s 56th anniversary in Mexico. Its open signal is received by more than 70 million TV viewers in the country and is nowadays one of the public TV stations that has managed to enter digitalization and multiscreen, according to its director, Enriqueta Cabrera.”We are the first public TV station in Mexico and Latin America that has given the industry a different meaning, because we have brought balance to telecommunications and contributed to diversity in TV contents. The freedom we have, with no commercial interests, is decisive in its contents” she said.As for the adoption of new technologies, Cabrera said they were immerse in “the biggest technological challenge television stations have ever had since their birth: digitalization, the expansion of channels, multiscreen, and multiprogramming, where we have advanced in a significant way with the station 11.2, devoted to children and youths. We are going even further, the challenge is enormous because there is a new way to watch TV in this audience that builds its own programming by downloading from the Internet the contents they are interested in”.Aside from their presence in Mexico, Canal Once has presentations in several cities in the US and Panama. Currently all original productions are made in HD through the mobile unit that carries this technology. In digital, until 2014 they had had 4.5 million visits in their sites, and more than half million likes in Facebook, along with 475 thousand followers on Twitter.
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