U.S. HISPANIC
Cinelatino delivering ratings and subscriptions for partners
Maribel Ramos-Weiner| 10 de diciembre de 2019
Jim McNamara 1
2019 has been an excellent year for Cinelatino. The channel is the second-highest U.S. Spanish language cable channel, according to coverage ratings. This can be attributed to their incomparable offering of exclusive television premieres of recent blockbuster hits such as No Manches Frida and Everybody Loves Somebody. For example, on its premiere date, No Manches Frida was the highest-rated Spanish-language non-sports cable program for the entire day among Adults 18-49.
“So far this year we have released the largest number of recent Mexican box office films in the history of the channel, such as Como Cortar a Tu Patán?, A La Mala, Una Mujer Sin Filtro and 3 Idiotas. Having this high-quality, monthly content will continue to deliver ratings and drive subscriptions for our MVPD partners,” commented Jim McNamara, Vice Chairman of Hemisphere Media Group, Cinelatino’s parent company.
McNamara adds that they are very satisfied with their performance and are committed to continuing to deliver the biggest box office hits and exciting original programming featuring the stars and storylines the audiences love.
“2020 promises to perform just as strongly for us, with incredible exclusive premieres of some of the hottest Mexican theatrical releases, such as La Boda de Valentina, Ya Veremos, Mirreyes vs. Godinez and Perfectos Desconocidos, among many others,” he gathered.
He added that as a pay-TV network, it’s critical that they offer top-quality content that audiences want and can’t get anywhere else. “That’s why we are so focused on content: offering audiences exclusive access to the hit movies from back home and producing highly attractive movies and series they can only find on Cinelatino,” concluded.
