U.S. HISPANIC
Cinelatino’s No Manches Frida propels the network to number one spot among Spanish-Language entertainment cable networks
Maribel Ramos-Weiner| 6 de junio de 2019
No Manches Frida, has collected around US$7.5 million and is on its way to becoming Pantelion Films' second most successful film
Cinelatino’s exclusive U.S. television premiere of Mexican blockbuster No Manches Frida on Sunday, May 26, 2019, garnered the network the number one spot among all Spanish-language entertainment cable networks for that date.
According to data from Nielsen, the No Manches Frida premiere was the highest-rated Spanish-language non-sports cable program at 9pm and 11pm, as well as for the entire day among Adults 18-49.
The movie garnered 100k viewers among P18-49 during the 11pm ET timeslot (live + SD) on May 26, outperforming every other Hispanic cable network aside from Univision Deportes, including Galavision, Discovery en Español, beIN SPORTS, ESPN Deportes, and FOX Deportes, as well as several broadcast networks like Estrella and Azteca. Among Persons 2+, the film grossed 302k Total Viewers during the 9pm & 11pm airings.
“Cinelatino has made a significant investment in programming, which is yielding huge ratings returns. Reaching this level of viewership is a major accomplishment, and our ability to outperform networks with subscriber bases ten times larger than our own comes from a deep understanding of our audience and their viewing preferences. We know that offering exclusive access to box office hits on weekends and holidays, when Latino families gather together, draws huge audiences, and we are committed to continuing to provide our audiences with a unique and premium viewing experience not available on any other network or streaming service,” said Alan J. Sokol, president and CEO of Hemisphere Media Group, the network’s parent company.
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