U.S. HISPANIC
CNN Latino Miami will build a solid and successful sales team
Maribel Ramos-Weiner| 6 de agosto de 2013
After a three-year hiatus from TV, Tomás Johansen returns to the industry as president and general manager of WDFL-Channel 12, the Miami affiliate of the new CNN Latino. He told PRODU that when he heard that it would be CNN Latino in Miami, it reignited his passion for Hispanic TV, industry where he spent the last 40 years, most recently as manager of Mega TV in Miami. His main role is to build a sales team for the channel, for which he claims to have the best players already.Cynthia Hudson was with me at Mega TV for five years and we always made a strong team, with programming working closely with sales. When I saw the programming of CNN Latino I thought Miami would have guaranteed success given the talent in its primetime, especially María Elvira Salazar, Camilo Egaña and Ismael Cala, said Johansen.He said he is recruiting the best possible sales team in town. Ive been here for 20 years and know most of the best players and have been able to sign most of those I want in my team, he added.
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