Faith-Based, Inspirational and Family-Friendly Content Finds New Momentum Through Its Universal Appeal

Companies such as Seriella, VIP 2000 TV, FOX Entertainment Global and Minivela, among others, have found an important niche to develop at a time when audiences have once again turned their attention to content that inspires and is suitable for the whole family.

Natan Oletto, Commercial Projects and Acquisitions Coordinator at Seriella, says there is a very clear audience movement toward purpose-driven content.

“In an environment saturated with options, audiences are looking for stories that connect emotionally, convey values and can be shared with the entire family,” he explained.

He added that faith-based content is not only religious in the traditional sense. “It is inspirational; it speaks about resilience, redemption, leadership and universal human conflicts. That is why it is gaining ground again, especially at a global moment when people are seeking greater meaning and connection,” he said.

Pablo, El Apóstol from Seriella

Roxana Rotundo, CEO of VIP 2000 TV, believes the industry is experiencing a moment of reconnection. “After years marked by uncertainty, profound social changes and an oversupply of content, audiences are looking for stories with purpose, values, hope and a sense of belonging. Faith-based and family content is not new, but we are presenting it through more modern, inclusive narratives that resonate with younger generations. In our case, it is not about doctrine, but about human, universal stories that connect emotionally. The love stories in the Bible are incredibly compelling,” she said.

For Manny Ruiz, CEO of Minivela, the data shows that this type of content resonates strongly with U.S. Latinos. The company aims to be recognized as a specialist in family entertainment and has recently finalized a partnership with Great American Media to develop, distribute and market microdramas. It will also launch Pure Flix Familia, a Spanish-language and bilingual service dedicated to content centered on faith, family and universal values.

Tres Latidos from Minivela is a vertical series

“I believe it has arrived at the perfect time because we are living through a period when Latino visibility in the U.S. is being challenged in different ways. It is about uplifting Latinos through stories of redemption, forgiveness, mercy and other positive themes. Those are the stories we are focused on,” he noted.

NEW PROJECTS

VIP 2000 TV, which has already developed faith-based content such as The Love Stories of the Bible in a vertical format, is now betting on a feature film that has just completed production titled La Última Semana De Jesús (The Last Week of Jesus).

“It was one of our greatest challenges. It was filmed with an international cast and tells the story of what happened around Jesus during the last seven days of His life. It will be released in theaters during the second half of the year and will then move into negotiations with platforms and broadcasters. We are extremely proud of the result.”

Oletto of Seriella said the company is working with a strong portfolio that includes titles such as Kings, a multi-season superproduction that presents biblical stories through contemporary storytelling; Genesis, which has already demonstrated strong international performance; and more recent productions such as The Queen of Persia and Paul the Apostle, which, he said, “raise the bar even higher in terms of production quality and storytelling.”

UNIVERSAL APPEAL

Both Oletto of Seriella and Rotundo of VIP 2000 TV emphasize that these are productions that travel exceptionally well across international markets.

“We have concrete evidence of performance across multiple territories: Latin America, the U.S. Hispanic market and even other regions. This is because the stories are universal and do not depend on local context,” Oletto said.

“In terms of consumption, they are clearly evergreen. While they may experience peaks around specific dates—such as Easter—the reality is that they perform throughout the year. In addition, they are extremely versatile across windows: broadcast TV, pay TV, SVOD, AVOD and FAST. This makes them highly attractive assets for programmers because they combine longevity with stable audience engagement.”

Rotundo agrees regarding the universal appeal, acceptance across multiple territories and longevity of these productions. “Faith-based content has a tremendous ability to travel because it is rooted in universal values that transcend cultures. We have seen it perform very well throughout Latin America, the U.S. Hispanic market and even in some Asian countries. It is evergreen content. It does not depend on specific seasons and can be consumed across multiple windows. That versatility makes it a very solid commercial proposition.”

VERSATILITY

FOX Entertainment Global is actively building an ambitious slate of content in the inspirational and faith-based content segment.

“We currently have series such as The Faithful: Women of the Bible, which reimagines familiar stories from the perspective of women whose viewpoints have long been overlooked; Martin Scorsese Presents: The Saints, which brings one of the world’s most important filmmakers into the universe of faith and devotion; and David: King of Israel, an epic production with the scale and intensity of the best prestige dramas. Each of these projects brings timeless stories back to life with genuine creative ambition and a contemporary vision,” Matt Hanna, Senior Vice President of Sales for the Americas at FOX Entertainment, told PRODU.

Matt Hanna, SVP of Sales for the Americas at FOX Entertainment

Hanna also noted that they are exploring international co-productions and format opportunities that adapt these themes for local audiences, “because interest in this type of content is truly global.”

When asked about the ability of this content to travel across regions, Hanna said these stories are “inherently universal,” as they draw on shared human experiences rooted in history, faith, and culture that resonate beyond borders. “We are seeing particularly strong interest in the U.S. and Latin America, where the connection with this type of material is deep and audience appetite is significant. Content with these themes has an extraordinary ability to travel internationally,” he said.

He noted that, from a distribution standpoint, “this is one of the most versatile genres in our portfolio. It is truly platform-agnostic, performing well on broadcast TV, pay TV, and streaming. It also has strong evergreen value, with the ability to attract audiences year-round, while also offering opportunities to align with key calendar moments, as The Faithful: Women of the Bible demonstrated during the Easter season in the U.S.”.

The Faithful: Women of the Bible