U.S. HISPANIC
FIFA World Cup breaks TV viewing records around the world
Maribel Ramos-Weiner| 27 de junio de 2014
Broadcasters are already optimistic that the viewing numbers for the final on 13 July may approach or even surpass the 909 million who watched the Spain vs. Netherlands final in 2010
As the group stages in Brazil have come to an end, TV broadcasters are reflecting on an outstanding set of results from the first two weeks of the FIFA World Cup 2014.The group matches have set new TV records in a number of markets, from Belgium to the US. Sales of television advertising and subscriptions have also benefitted.For the first time, there is also evidence of second screen applications growing in popularity. 12.2 million tweets were sent during Brazils win over Croatia and several thousand viewers are watching the games on broadcasters streaming services. But the real story around social media has been the growth in public viewing, reinforcing the role of mass audience television as the original social media.The audited global figures will not be known for some time but broadcasters are already optimistic that the viewing numbers for the final on 13 July may approach or even surpass the 909 million who watched the Spain vs. Netherlands final in 2010.Here are some top figures:-A record number of 42.9 million Brazilians tuned in to see their team’s win over Croatia. 81.3% of Croatians watched the game (1.5 million).-Brazil-Croatia was also the most watched opening match in at least 12 years in the UK, with 11.2 million UK viewers (records going back to 2002).-15.3 million Italians (82%) watched the game between England and Italy.-68.5% of Spanish viewers (11.2 million) caught the game in which their national team was defeated by Holland.-The USs first game drew more than 11 million viewers – the highest-rated football match ever shown on ESPN – and nearly 5 million on a Spanish-language network.
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