U.S. HISPANIC
Gracia Waverly from NBCUniversal: In October we will launch the new image of the channel Universal
Maribel Ramos-Weiner| 18 de septiembre de 2018
Gracia Waverly Universal
In the context of the second day of the NBCU Experience 2018, Gracia Waverly, SVP, Original Programming at NBCUniversal International Networks LatAm, announced a change of image and logo for October for Universal Channel, which will now be called simply Universal.
“You are witnessing the renovation of Universal Channel. We are changing the façade, the look, to make it more contemporary and modern,” said Waverly, reminding us that the channel has more than 81 million subscribers in more than 100 territories.
The executive highlighted the importance of police drama series for the channel, in particular, La Ley y El Orden, that is 40% above the signal´s average. “We are proud that this is the number two program for the demo Women 18-49 medium-high. The season that launches in October will be number 20. Everything that is crime drama is an attractive genre for Latin American audiences,” she mentioned.
As part of the presentation, there was a small performance from FBI, the series that debuts on Universal in November. The trailer of the new series The Rookie, with Nathan Fillion, was also screened.
“On screen, we also have the Chicagos (Chicago PD, Chicago Fire, Chicago Med). We are doing something different now and will start to program them together on Mondays, and that will make it easier to take the characters from one show to another. This will start in October,” she explained.
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