Grey México and LePub México Win Best of Disciplines At The One Show 2026

Grey México México City, LePub México Mexico City, and R/GA Argentina Buenos Aires were among the top winners at The One Show 2026 ceremony in New York.

Grey México México City, working with Oriental Films México México City, was awarded two Best of Discipline wins for “The Shooting” on behalf of La Unión newspaper and Articulo 19, one in Film & Video and the other in Music & Sound Craft.

Best of Discipline in Cultural Driver went to LePub México México City, working with Monks México México City and Landia México City, for “Gulf of Mexico (Bar)” on behalf of Tecate by Heineken Group.

The One Show 2026 Brand AI Pioneer award, recognizing the agency, brand, and individual who are most effectively pushing the boundaries of AI and creativity, was won by R/GA Argentina Buenos Aires and NotCo for “Meet Giuseppe” on behalf of NotCo.

Globally, The One Show 2026 Best of Show went to Publicis Conseil with Prodigious Paris and Publicis Consultants Paris for “Three Words” on behalf of AXA.

Top honorees in the 2026 One Show, based upon cumulative scores for all awards won across all disciplines, are as follows:

Agency of the Year: VML New York
Independent Agency of the Year: Rethink Toronto
Brand-Side Agency of the Year: Apple Marcom Cupertino
Design Firm of the Year: By-Enjoy Fujian
Network of the Year: Ogilvy Group
Independent Network of the Year: Rethink
Production Company of the Year: Whitecoat Singapore
Music & Sound Company of the Year: Supreme Music Berlin
Brand Parent Company of the Year: Unilever
Non-Profit Client of the Year: SickKids Foundation
Brand of the Year: Vaseline

The One Show 2026 Best of Discipline winners are as follows

Brand-Side/In-House: The LEGO Group Billund with Cambridge Consultants Cambridge “LEGO SMART Play” for The LEGO Group
Branded Entertainment: McCann Paris with Beauty-Co Lab New York, Breakwater Studios Los Angeles and Traverse32 New York “The Final Copy of Ilon Specht” for L’Oréal Paris
Creative Effectiveness: Special US Los Angeles with PHD and O Positive Films “Football is for Food” for Uber Eats
Creative Use of Data: Serviceplan Germany Munich “Breastmilk Money” for Herconomy
Creative Use of Technology: Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago “Caption with Intention” for Rakish Entertainment
Creator Content: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline
Cultural Driver: LePub México México City with Monks México México City and Landia México City “Gulf of Mexico (Bar)” for Tecate by Heineken Group
Design & Branding: By-Enjoy Fujian with Graphic Design Association Shenzhen “GDC Award 2025” for GDC Award
Design in Advertising: Uncommon Creative Studio London “Reflections” for British Airways
Direct Marketing: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline
Experiential & Immersive: Serviceplan Germany Munich “I Wool Survive” for Grindr
Film & Video: Grey México México City with Oriental Films México México City “The Shooting” for La Unión newspaper and Articulo 19
Gaming: BETC Paris with Prose on Pixels (POP) Paris and GUM Paris “Delivered by Tetris” for La Poste
Health & Wellness: Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris “Three Words” for AXA
The Indies: Mischief @ No Fixed Address Brooklyn with MJZ “Case of the Mondays” for Coors Light
Integrated/Omnichannel: adam&eve\TBWA London with Smuggler London “Expedition Impossible” for Columbia Sportswear
Interactive, Online & Mobile: VML New York “Preserved Promos” for SC Johnson / Ziploc
IP & Product Design: Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo “Beyond Labels” for Heralbony
Moving Image Craft & Production: HeimatTBWA\ Berlin “No Project Without Drama” for Hornbach
Music & Sound Craft: Grey México México City with Oriental Films México México City “The Shooting” for La Unión newspaper and Articulo 19
Out of Home: VML Czechia Prague with Mindshare Prague and B612 Studio Milan “KitKat Phone Break” for Nestlé / KitKat
Pharma: VML Health Spain Madrid with VML New York and WideLabs São Paulo “PainVisible” for Aritium
Print & Promotional: NoA Åkestam Holst Stockholm “Wherever Life Goes” for IKEA
Public Relations: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline
Radio & Audio-First: VML New York “Name This OREO” for Mondelez / OREO
Social Media: adam&eve\TBWA London with Smuggler London “Expedition Impossible” for Columbia Sportswear

The One Show 2026 Special Awards

The first One Show Members Choice winner, based on a vote of The One Club membership of this year’s top winners, was Mother London with Biscuit Filmworks London and Edelman New York “A Time And A Place” for Anthropic.

The first One Show Best Use of TikTok award went to Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York “Vaseline Verified” for Vaseline.

The One Show 2026 Organization AI Pioneer awards went to Code and Theory New York “Welcome to the Golden Age of Creativity”, and R/GA “Make Things That Make Things” (tie).

The One Show 2026 Creative Marketer Pencil, honoring the senior brand leader behind award-winning work that elevated creativity as a core priority for the brand, was awarded to:

Leandro Barreto for “Vaseline Verified” on behalf of Vaseline, by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York

Ano Gogichadze for “Birds Never Forget To Fly” on behalf of PSP, by Playmakers Tbilisi with Enkeny Films Tbilisi and Heima Production Tbilisi

The One Show 2026 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years, went to TBWA\Media Arts Lab Los Angeles and Apple for “A Decade of Partnership and Trust”.

The One Show 2026 Best of Non-Profit went to:

FCB Canada (TBWA\Canada) Toronto “The Count” for SickKids Foundation
INNOCEAN Berlin with Buzzwoo Berlin and DaHouse Audio Los Angeles “Bedtime Donations” for Royal Society for Blind Children
The One Show 2026 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it, went to Motion Sickness Auckland with Liquid Studios and Loupe “The Māori Roll Call” for Whānau Ora.

The One Show 2026 Green Pencil, recognizing the most environmentally conscious creative work for the year, was awarded to Grey Thailand Bangkok with Chubcheevit Studio Bangkok and Visionary Group Co,. Ltd. Bangkok “Fertilizer 2.5” for Thai Health Promotion Foundation.

The One Show 2026 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:

Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris “Three Words” for AXA
Motion Sickness Auckland with Liquid Studios and Loupe “The Māori Roll Call” for Whānau Ora.
All One Show 2026 Pencil and Merits winners were announced yesterday.  A showcase of all 2026 winners can be viewed here.

Entries were received from 69 countries this year.  The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.

For the second year in a row, host of The One Show awards ceremony was comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.