U.S. HISPANIC
Grouping three brands for Hernán is unprecedented
Maribel Ramos-Weiner| 5 de noviembre de 2019
Fidela Navarro Dopamine 2
“I think it is the first time we are going to have a launch in which, both the event for the media–the press conference in the morning–as well as the gala at night, we will see three brands together. The marketing directors have assumed this collaborative risk and are organizing everything together,” stated Fidela Navarro, CEO of Dopamine, on the launch of Hernán, which will be November 13, in which Amazon Prime Video, History Latin America and TV Azteca participate.
She explained that Dopamine has given them audiovisual material and that each one will have campaigned focused on their targets, but there is also marketing that includes the three logos, trailers, photos, invitations to media, among others. “It is very exciting and rewarding, because, in the end, all this helps our content bet to travel beyond our borders with special strength,” she said.
Additionally, she commented that in MIPCOM, A&E International Distribution included Hernán in its Anglo Saxon catalog, which she highlights as an accomplishment for the industry in Spanish, in a series that covers different Indian languages such as Náhuatl and Maya. “Another great surprise was going to The Wit of fiction at MIPCOM and seeing our trailer there, in the Grand Auditorium of the Palais,” she said because Hernán was highlighted by The Wit among the most relevant series about to be launched.
Hernán, one of the most ambitious dramatic series of TV content in Spanish, will be launched jointly by Amazon Prime Video on Thursday, November 21, on History Latin America Friday, November 22, and on Azteca 7 Sunday, November 24.
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